About 15 years ago,
a colleague named Noah Rickun
mentioned the title, Acres of Diamonds.
I had never heard of it.
You may be thinking,
“Never heard of it?! It’s a classic!”
But if the name is new to you too,
Acres of Diamonds was a speech
delivered by Russel H. Conwell.
He delivered it thousands of times,
and eventually, it was published as a pamphlet.
In a nutshell, it’s the story
of a farmer who learns that
though he was encouraged to
look for diamonds in distant lands
(and sold his farm to do so),
all the while they were right there
in his own backyard.
When I did my book launch,
a lot of people told me
I had to do it X way or Y way….
They said I lacked what I needed.
At first, I panicked.
I started looking elsewhere.
But eventually I reminded myself
of what I already had.
I referenced Acres of Diamonds to my team
and the “Diamonds List” (as we came to call it)
became a critical factor in our success.
It’s easy to forget what you have
when people around you are
directing your attention elsewhere.
And here’s where it comes full circle.
When I made the “Diamonds List” for my book launch,
I reconnected with Noah.
Not only was he a wonderful support then,
but a year later, here in 2022,
he invited me to deliver a keynote
plus a workshop for a group of CEOs.
That took place this last week, on Oct 13.
So remember what you already have,
and cheers to the diamonds
in your own backyard.
Risk Forward and Rock On,