This last week, I delivered a keynote
in Seattle to 500+ top sales & marketing
professionals at a tech/software company.
I gave it my all.
It took a lot of extra prep.
There were a number of important company specifics
that I wanted to weave in and address.
Selecting and crafting the larger
content pieces is always essential,
and the details make a huge difference, too.
Are you pronouncing a key person’s name
(and the company name) correctly?
Do you have their terminology accurately noted?
Do the sales team members meet with
a CTO, CIO, CFO or CEO or other?
When I first worked with Starbucks
(and subsequently collaborated with them on over 13 projects)
I learned in my research early on that
they use the term “partners” vs. “employees.”
Had I gotten on stage and said “employees”
I would have lost some cred.
Years ago, my choreography teacher
(the late great Bessie Schonberg) said,
“Make sure there are no threads
hanging from people’s costumes.”
It’s not about being a neat freak, she explained.
It’s about audience focus.
If there are loose threads dangling,
that’s where people’s attention will go.
The importance and power
cannot be underestimated.
Risk Forward & Rock On,
P.S. This Wednesday’s keynote was a joy. Amazing company…and a Standing O at the end.