“I want to be #1.”

“We want to be known as the best.”

I often hear people say this,

but how does one actually get there?

And is this kind of thinking

really the most effective approach?

For over 20 years, I’ve been speaking

about the Throughline and often

explain that there are really two types:

Negative and Positive.

A “Positive Throughline” is aligned

with what I call your Noble Intent,

and it’s a very different approach

than saying, “I want to be #1.”

Whether you lead, sell, manage,

consult, create or teach,

this 45-second clip

will provide some insight.

From the road . . .

Risk Forward & Travel On,