Last October, I flew to Thailand to deliver a keynote performance and workshop 150 Japanese entrepreneurs.
As you may know, I have a signature bit I do called, “The Conveyor Belt” where I go across the stage doing a “Day in the Life” of that particular audience.I customize the bit each time — whether the audience focused on healthcare, sales, leadership, internet marketing or technology.
Here I am an hour before I went on, putting the final tweaks on my work and practicing a few Japanese phrases to add to the “Conveyor Belt” bit.
When I did this, the audience went nuts. Huge laughter. Huge applause. Immediate connection.
They knew I knew their world and cared enough to understand it.
One more example of this in same bit….
This one is from Jeff Walker’s PLF LIVE event a few months before – in April. PLF is all about internet marketing and I included all the buzz words and details from that business.
Again, the audience loved it. Instant connection.
No question, it takes time.
It takes commitment.
But it makes a massive difference.
So…
what are you willing to do to carefully craft your message to make sure it lands with those who need and want to hear it?
Whether a video, a meeting, a keynote or a pitch, what can you do to really make your message specific to your audience?
BONUS: if you can make them laugh, even better…
