WTF?
This was the moment when
one of my clients
won over various team members
who had been resistant to change.
The story below,
excerpted from my book,
will inspire you to take
what appears to be a problem
and turn it into an advantage.
As I say in the book,
“If you can’t fix it, feature it.”
**
FROM RISK FORWARD®:
Kate Hutchison was Chief Marketing Officer
of a software company when we worked together.
At the request of the CEO,
she rebranded a suite of products,
but the changes she made
upset the vast majority of the
engineers and product team members.
When we met to plan out her keynote
for the company conference,
we brainstormed a variety of options
for how to address the issue.
Kate settled on a bold approach.
As her opening, she stepped onstage,
looked out at the audience of thousands,
and said, “I know what you’re thinking.”
She clicked to her first slide.
There, in huge letters,
was the acronym “WTF?”
The audience burst out laughing.
They knew that she knew they were upset.
In acknowledging what they were feeling,
she began to rebuild trust and rapport.
If you can’t fix it, feature it.
Risk Forward & Rock On,
P.S. I’m hosting a rare, interactive 1-day virtual learning experience in August called Rock The Room® Advantage. This is your chance to join an intimate coaching session and get a full day of learning with me. The ticket price is going up another $200 on July 23. To claim one of the spots, go here.
