When you think of New York City, does Times Square come to mind? That’s just the problem…and the point.

The truth is, there’s a lot more to New York City than Times Square, Wall Street, Madison Avenue and “Ooooh, the Village.”

So what’s the “Times Square” of your industry, service or business? And are you aware of how much people may be holding that up as a lens through which they view you and what you offer?

Whether you’re an executive, entrepreneur, sales professional or professional speaker, ask yourself the following:

1) “What’s the typical (negative) assumption or misconception people have about the industry, service, business in which I operate?”

Then ask….

2) “How can I do the exact opposite and/or take some aspect of what makes me unique and use it to delight my clients, customers, or audience?”

There’s enough craziness and cacophony where the crowds are already with people clamoring for attention and putting up billboards and lights. Why not plant your tree or better yet, start sharing some of the garden you’ve been keeping hidden?