Here at the start of the year,

I’ve been having conversations

with a variety of executives and entrepreneurs.

Each is rolling out some form

of a new plan, product, system or solution.

Regardless of their position,

the outcome hinges greatly

on their communication skills.

Whether they’re a leader crafting

a speech to inspire an entire division

or a top sales executive meeting

with a C-suite decision maker,

so much of the success depends on:

1. Pre-meeting prep
2. Asking key questions
3. Listening to understand
4. Demonstrating interest and care
5. Addressing underlying concerns
6. Customizing their message/presentation accordingly
7. Curating a solution that aligns with specific needs

It seems obvious, but one missed step

can significantly erode the effort.

Be sure to devote ample focus

to your communication

so that what you have to offer

can reach the people who need it most.

Risk Forward & Rock On,