The “It” Factor: Creating a Blockbuster Presentation
Posted by Anni M.
We’ve all heard about the “it” factor before—it’s that indescribable panache, that extra something that makes a performer rise above the group. I watched a documentary recently about elite ballet called First Position. It followed some of the world’s most talented young dancers through a competition for ballet scholarships and jobs with top companies. All of the dancers were incredible. All of them had been dancing since they were tiny children. They all loved to dance more than anything in the world, wanted to win, and had the training necessary to make it. And yet, it was clear to me, a complete lay-person, that some of the dancers had a quality that was missing from others. It was a spark, a raw passion, a focus, and it came across in every movement and every glance.
I don’t think this “it” factor is magical. Yes, some people do seem to innately have it, but many people develop it with practice and dedication. I think it’s a product of intensity—the iron will to achieve regardless of the odds. When a performer transcends his choreography, transforming mechanics into a unified piece of work, that work becomes something more than a person on a stage. It’s like a painting—complex, open to multiple interpretations, and moving on an emotional level.
So what does all of this have to do with your business presentation? Surely, it’s too much to ask for your presentation to transcend the stage to become a piece of art! Maybe, but learning to embody your message, to serve that message without focusing on each syllable, each slide, and each movement, can create something bold and moving, something that transcends your everyday corporate presentation. Confidence is definitely an important element. If you’re sure of yourself and believe in what you’re saying, your audience will respond. But it’s also a matter of artful presentation. Be funny and engaging. If you can come up with a creative hook, like a soundscape, interesting lighting or an outrageous costume, you’ll hold your audience’s attention without having to try too hard.
We are all desperate to see excellence. We search for it everywhere. You can see this phenomenon in the entertainment world, embodied in the six different talent-based game shows on television. But I think it’s true in the corporate world too. We are all enamored by those businesspeople who move through their work as if it were the highest form of art. They are focused, driven, and passionate. They have that “it” factor, the spark that helps them rise above the group. Cultivate that spark in yourself.
As a Creative Communications Strategist, Victoria is known for her electrifying Keynote Performances™ and the transformational workshops and coaching sessions she creates for elite executives, high performing teams, thought leaders and entrepreneurs..