December 2010 Archives

Turning A Liability into An Asset

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Harry Winston Victoria Labalme 3.JPG
At Harry Winston on Fifth Avenue & 56th Street in NYC, scaffolding interfered with the store's high end look.

Those at Harry Winston, however, made a smart move.

Rather than let the scaffolding be damaging to the store's overall style, they found a way to turn this liability into an asset.

With glowing blue lights and a glowing windows to match, Harry Winston is a source of intrigue on Fifth Avenue. Among stores like Tiffany and Gucci, Harry Winston is a stand out.

From blocks away, the strategic blue light is a source of attraction. Scaffolding becomes art, mystique, design, innovation, appeal.

Thumbnail image for Thumbnail image for Thumbnail image for Harry Winston 1 (c) Victoria Labalme.JPGSo...

1) What liability currently exists in your business?  2) And how can you turn it into an asset?

Might as well go for it. You might just end up turning a sore into a source of attraction, beauty and profit.

(c) MMX Victoria Labalme Communications, LLC. 
All Rights Reserved.

Trusting Your True Voice - A Speech Fit for a King

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In "The King's Speech", a new feature film about King George VI and his private speaking tutor, Lionel, there's an extraordinary moment in which Geoffrey Rush (the tutor) says to Colin Firth (the Duke of York and King to be), "My job is to give people faith in their own voice." 

Exactly.

Part of my job as a presentation skills and communications coach is indeed to help with the mechanics - how one stands, gestures, moves or annunciates.  But these are technical elements which can be adjusted only once a far more significant component has been addressed. And that is the true message -- what I call the "Through Line" -- which carries within it the core belief system held by that speaker.

Many executives and presenters have a message they're afraid to deliver, not because it's controversial (although sometimes that's the case) but more because it doesn't fit in style or content with what they've seen before at previous conventions or company meetings. 

And so, too often, they make the choice to hide behind "corporatized lingo" - the expected and presumed path - one that makes board members nod with vacant approval and teams go blank with lack of understanding.

And who wants that?

The executive laughs when I paint this all-too-familiar picture. The bored board room. The snooze-fest PowerPoint slide deck. They've suffered through more of these than they can count. Unfortunately, it's the norm. 

And so I encourage her and him to take the risk. If the message and creative idea arise from the core, the heart and an innocent inner genius, it's bound to make an impact. (It's amazing, too, how this kind of alignment results in the mechanics falling into place organically: physicality, rhythm, volume, variance, eye contact, thrust, expressiveness and humor.)

Speaking with one's true voice (literally and figuratively) is no doubt courageous, but the risk to reward ratio is heavily weighted in favor of the bold. And the speaker's impact, like a star's true light, continues to travel through space and time (and the company culture) long after that moment is over. 

Audiences are dying for creativity, luminosity, originality, humanity and truth. Once the presenter becomes viscerally aware that their true voice produces these results, the power and joy that emanate are contagious and the freedom the presenter feels is unparalleled.

Charisma doesn't come from hiding one's light. Conviction breeds charisma. Why follow the crowd when your message is worthy of a crown? Those we most admire create new worlds and ways of being.  

As I often ask my clients at the start of a session, "Would YOU come to hear YOU speak?" 

Make sure the answer is yes. Or put another way....Be outrageous. It's the only place that isn't crowded.

(c) MMX Victoria Labalme Communications, LLC. All Rights Reserved.

Spider-Man - Through Lines, Disasters & Applause

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At the Friday December 3rd performance of Spider-Man on Broadway, one of the producers walked out on stage in jeans before the show and spoke to the enormous packed-house crowd, welcoming us and providing us with an overview of what we might expect.

Given that this production, the most expensive in Broadway history, has suffered a widely publicized set of challenges, none of what the producer had to say was a surprise. 

But his move was brilliant. He was affable, honest, warm...and he explained that this was the 4th preview of a few dozen between now and Jan 11.  While most shows have the opportunity to work out kinks in out-of-town runs, he explained, the Spider-Man team had decided to do this developmental process here in front of all of us.

He warned us that there might be mishaps and hoped we might bear with them and enjoy the show. When he was done, the audience offered up a very warm round of applause. We were eager to see the show and oddly, eager to be patient through mistakes. 

We felt privileged.

No doubt, the show still had significant problems ranging from technical snags to story structure, but our expectations had been set.  

How can you properly set the expectations for your event - and speak from the heart? Being unprepared is never an excuse, but Spider-Man's mishaps are not due to lack of preparedness, but to an ambitious and awe-inspiring goal of blasting through Broadway boundaries and trying something vastly new.

If you, your friend, or your company is trying something new, don't they deserve a break?

Set the expectations, set the proper Through Line with all things considered, and you might find yourself experiencing an amazing supportive and forgiving crowd, in spite of your forthcoming mishaps.


(c) MMX Victoria Labalme Communications, LLC. All Rights Reserved.

The Finish Line - Looking to the New Year & Your Life

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The Sunday V - December 4 2011 - Victoria Labalme.jpgAs we shift into December and you sense that the transition into 2012 and the New Year is not far away, what projects come to mind?

Looking forward, what would you like to accomplish?

What is the metaphorical marathon you would like to run?

This month and particularly on Dec 31, many people will be making a list of plans and of New Year's resolutions. The key, though, is to determine if those really are the resolutions and visions you care most about.

We live in an "outside in" culture, unconsciously setting up goals that have often been established for us by our social circle, society, business, or industry.

But what really matters to you?  What ideas and visions resonate for you? What makes your heart sing?

Fulfilling a large goal can be like running a marathon, but if your plans are aligned with your true purpose and passion, the going won't be quite so tough.

And wouldn't it be cool if when you finally cross that finish line, it's for your true vision vs. someone else's or what you thought you "should" do?


(c) Victoria Labalme Communications, LLC. All Rights Reserved.