Given the pace of life and business, it's easy to get caught up in the
details, duties, data and deadlines of your day without a sense for the reason
behind all these actions--what I call your Through Line.
And when you do this for too long, you can start to feel
disconnected.
Reconnecting with the purpose behind your actions, however,
will align your thinking, alleviate you of the crazy busy mindset, and
ultimately, enable you to perform your everyday actions at an inspired level.
This is critical in every business, even in something as
seemingly simple as a 30-second television commercial.
Take a look:
So what's your Through Line? In your job? And in your life? Why are you doing what
you're doing?
On the surface your goal might be to make money,
turn tables, close the deal, reach quota, or impress the client/customer...but
in so doing, you are missing the real Through Line, the NOBILITY behind your
work.
If your focus, however, is on connecting with
each person and serving them, understanding what matters most to them, creating
a memorable experience for them, one that in some ways helps fulfill their
vision, hope or dream...well then, that's a very different kind of Through
Line.
So remember your Through Line. Reconnect with it.
And recognize that every Through Line--no matter what
business you're in--is really, in the end, about improving life. And when you
operate from that perspective, you will have more clients and customers than
you could possibly imagine.
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